About Us


Discover. Pursue. Live Your Passion.
Outside Since 1957. Independently Owned. Best Gear. Best Service. Best Value
We come alive outside. I mean, we’re not zombies the rest of the time, obviously, but we transcend when we’re outside. (Dibs on ‘Zombie Shop’ for a new store name, though.) So whether we’re unwinding on the river, earning our turns, or facing harsh backcountry conditions, we’re passionate about the outdoors. 

We promise to help you discover and pursue that same passion by outfitting you with the best-quality outdoor gear and apparel. You’ll meet in-the-know staff and expert techs at our iconic store in downtown Portland, Oregon, where we’ve been family-owned and operated since 1957 - six decades now! 

And we get that both seasoned outdoor enthusiasts and newcomers still appreciate a classic, one-on-one experience at a familiar, welcoming shop, so we provide just that. Count on our expertise to guide you. Come into our shop or browse our fully stocked site and we’ll outfit you for an amazing outdoor experience! 


Best Gear

We don’t want our gear crapping out on us any more than you do, because we rely on it in the backcountry too. So we handpick only top-shelf outdoor gear and apparel to sell to you. And because technology evolves, so do we, staying current with the newest and best gear without ignoring proven brands and technology. 

Best Service

We’ve been called a lot of names - enthusiasts, gearheads, outdoor junkies, etc. The point is, like you, we’re passionate about the outdoors. So we’ll give you honest, experienced answers to your gear and outdoor questions - questions we understand, because we’ve been there. 

Best Value

Good gear ain’t cheap, but not everyone’s on that Pablo Escobar how-many-pet-jaguars-is-too-many level. We get that. So we price our gear and apparel with everyday folks in mind. We also offer alternative payment options like Blispay financing, allowing you to spread out your purchase (so you’re not forced to splash your entire next paycheck on that new board) as well as our No Hassle 365 Return Policy if you need to return your purchase.